Adcession Media

Compliant, global solutions with creative results

We've enhanced our product offering to incorporate data monetization opportunities with major suppliers. Within our ecosystem we allow for a simplified distribution model that's pervasive.

Adcessions data offering is robust and catered specifically for cannabis, CBD and alcohol businesses, to help target the right audience segments online to maximize on your return on investment.

We have over 1200+ audience segments, and millions of permission-based and 100% age verified , cannabis and alcohol records to help businesses and brands target the appropriate audiences on the Internet. There's no need to come to us, we'll come to you!

At the root of the Adcession business, we are a full-service digital compliance agency, global in reach working with some of the biggest industry partners in the business.

If you'd like to schedule a meeting for more information. Please reach out!

For more information e-mail: john@adcession.com (Founder/President)

John Min

Founder/CEO

John started Adcession in 2018 and has since expanded its product and service offering to what it is today. Heavily focused on DSP data distribution across the US and Canada, he is a jack-of-all-trades as far as the Adcession business goes. John also manages all key strategic alliances for the Adcession business. He holds an MBA from Wilfrid Laurier University, School of Business & Economics.

Dave Minogue

Partner/CTO

Dave is a seasoned technology engineer with over 20 years of relevant industry experience with major high tech brands, such as Yahoo! He runs all facets of Adcession's technology infrastructure. Dave has been working in the Canadian cannabis and CBD space since legalization for brands such as Lifted Innovations, and continues to take on functions with local industry startups. A valuable addition to the Adcession team.

Aubrey Stork

VP/GM Agency Services

Aubrey oversees all aspects of Adcessions agency business. With 17+ years of experience, Aubrey brings a unique blend of marketing, data intelligence, technical and leadership experience which has been demonstrated through the digital and CRM work he’s brought to life for organizations like, Virgin Mobile Canada, Holt Renfrew, MBNA, Direct Energy, and Mirvish Productions.

Ali Wells-Gavin

Creative Consultant

Based in Manhattan, NYC, Ali is an integral part of the Adcession team. She advises on all creative endeavors the business takes on, especially branding and identity projects. Her digital compliance expertise towards cannabis and alcohol projects is a key part of the businesses value proposition.

Jennifer Chan

Partner/Advisor

Jennifer Chan is a dot com industry veteran in Toronto with over 25 years of relevant and progressive work experience. She currently works as the Digital Director of Ad Ops at Rogers Communications. As an Adcession Media Advisor, she provides direction on all advertising technical operations issues and topics. A true asset to the business.

Andrea Larsen, CHRP

Advisor/HR Consultant & Shareholder Relations

As an advisor, Andrea consults on all labour topics and issues related to the Adcession business. With over 25 years of relevant industry experience, she is a valued member of the team. Andrea is also responsible for all shareholder relations.

Gregory Ewing

Outside U.S. Privacy Counsel

Greg is a partner with the Potomac Law Group in Washington, D.C. and advises Adcession on U.S. law and privacy compliance. As a former software developer, he brings a unique perspective to his legal practice that brings immense value to Adcession. https://www.potomaclaw.com/professionals-gregory-l-ewing

Benjamin Weigensberg

Sr. Director, Business Development

Ben is a passionate, hands-on, holistic marketing and e-commerce thought leader with over fourteen years of success helping clients in diverse sectors maximize the impact of their digital marketing budgets. Ben leverages a multitude of resources and technologies to produce strategic online campaigns, seeing them through from planning to execution and analysis.

Data Solutions & Distribution

We are a programmatic first party data distributor, partnered with some of the biggest data suppliers in Canada and the US. We have key strategic alliances with the most pervasive tech in the industry, and have the ability to work with anyone in the ad tech space.

Digital Compliance Agency

Adcession doubles as a digital compliance agency servicing major Licensed Producers (LP's) and other cannabis and alcohol related businesses on digital strategy, marketing and technology-related projects.

Toronto, Ontario, Canada

Director, Strategic Partnerships & Ad Solutions - Toronto, ON, Canada

Director Strategic Partnerships & Ad Solutions

Responsible for selling cannabis/CBD/Hemp ad products/solutions by establishing contact and developing relationships with prospects; recommending solutions.

Responsibilities:

Sell managed service, self-service, and hybrid service to grow our client base;
Have a strong understanding of the advertising landscape and utilize knowledge and relations to identify and solicit potential clients;
Understand product offerings and recommend appropriate products based on client’s needs and resources;
Promote and manage ongoing relations with existing clients;
Prepare reports and proposals as part of a sales presentation to illustrate the benefits and uses of DSP’s products;
Work closely with campaign managers to execute, optimize and report on campaign results;
Be an Ambassador and bring awareness to the Adcession brand;
Provide input into product design where products must be tailored to suit client’s needs;
Forecast future sales;
Prepare and administer sales contracts;
Distribute and oversee completeness of credit applications.

Qualifications:

3+ years of relevant sales experience (digital/ad tech)
Strong oral and written communication

Able to demonstrate a high level of sales abilities & relationship management
Strong experience working in a Sales Department, preferably in digital advertising.
Able to handle high level discussions and negotiations.
Experience with analytical activities and recommendations
Experience engaging with and influencing key internal and external stakeholders.
Advanced capabilities with Excel and a good working knowledge of Outlook, PowerPoint, Word and Salesforce
Excellent personal organizational skills with attention of detail and accuracy
Resourceful, figure-it-out-and-get-it-done mentality with a track record of managing successful sales contracts without the resources and reputation of a large entity
Proven collaborator; able to leverage individual strengths to provide value Ability to build strong and trusting relationships
Experience in developing sales strategies and performance metrics
Proven ability to interact effectively with senior executive levels – including the C-Suite
Enjoys public speaking and excels at representing brands at events