Adcession Media

Compliant, global solutions with creative results

About


About About
Adcession Media was founded in 2018 by John Min. John brings over 20 years of digital media strategy, operations, business development and marketing experience to Adcession.  He also holds an MBA specializing in Marketing, from Wilfrid Laurier University’s Lazaridis School of Business & Economics.

Based in Toronto, Canada, Adcession Media Inc. provides a layer of digital compliance (Bill C-45; Cannabis Act) towards all its channels and executes programs through its own proprietary technology, or the businesses strategic partnerships.

Adcession at its core is a compliant advertising marketplace for the cannabis sector in Canada, with multiple channels in programmatic, e-mail, content marketing, and local search / directory listings; all with viable compliance solutions in accordance with cannabis regulatory guidelines and laws.

Currently working with major Canadian and US publishers, Adcession boasts a portfolio of cannabis, CBD and hemp clients in the Canadian, US and global markets.


Team


John Min, MBA

Founder & President

John Min founded Adcession on his birthday (January) in 2018, where he created the initial business plan that has driven the long term strategy and tactics related to two rounds of seed funding, the hiring of core personel & resources and the businesses strategic partnerships.

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Steven Rigney

Vice President, Agency Client Services

Steven brings to Adcession Media over twenty years of digital experience, where he oversees the agency business unit. He is a passionate and seasoned marketing manager with significant experience in digital marketing, data analytics and business development, with demonstrated revenue growth.

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Ali Wells

Creative & Compliance Director

Based in New York, New York (Manhattan), Ali brings to Adcession professional creative experience second to none. Not only does she bring to the business significant creative expertise, but her ability to lead is what sets her apart from the competition.

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Services


DIGITAL MARKETING & CONSULTATION

Adcession provides viable digital channel marketing options for its clients. Coupled with an experienced team of Digital Strategy Professionals, we devise and execute on custom and original programs in any given territory on a global scale.

LOCAL SEARCH & DIRECTORY LISTINGS

We help cannabis clients get listed on search and listing sites around the world. Adcession helps enterprises connect with consumers by boosting brand awareness through reviews, consistent local content and keyword monitoring.

EMAIL STRATEGY & DEPLOYMENT

With experts in email strategy, operations, marketing technology, creative, deliverability, and analytics we deliver optimum performance through email marketing excellence.

CONTENT MARKETING

Adcession Media helps businesses develop and execute inbound marketing strategies in order to reach a larger audience and increase demand for products and services. Content marketing is important and we can help!

GLOBAL REACH

We're a global agency and can extend your voice to the world. Ask us how!

CANNABIS PREMIUM AD MARKETPLACE

With cannabis ad campaign bans on Facebook and Google, this accounts for almost 72% of the marketplace! Through our developing and growing network of cannabis approved publishers, we provide viable alternatives for your digital marketing and programmatic campaigns!

Blog


Contact


  • Toronto, Ontario, Canada

Jobs


Director Strategic Partnerships & Media Sales - Toronto, ON, Canada - 54353

Responsible for selling cannabis/CBD/Hemp ad products/solutions by establishing contact and developing relationships with prospects; recommending solutions.



  • 3+ years of relevant sales experience (digital/ad tech)
  • Strong oral and written communication
  • Able to demonstrate a high level of sales abilities & relationship management
  • Strong experience in Sales Department, preferably in a digital advertising
  • Able to handle high level discussion and negotiation
  • Experience of analytical activities and recommendations
  • Experience of engaging with and influencing key internal and external stakeholders
  • Advanced capabilities with Excel and a good working knowledge of Outlook, PowerPoint, Word and Salesforce
  • Excellent personal organizational skills with attention of detail and accuracy
  • Resourceful, figure-it-out-and-get-it-done mentality with a track record of managing successful sales contracts without the resources and reputation of a large entity
  • Proven collaborator; able to leverage individual strengths to provide value Ability to build strong and trusting relationships
  • Experience in developing sales strategies and performance metrics
  • Proven ability to interact effectively with senior executive levels – including the C-Suite
  • Enjoys public speaking and excels at representing brands at events
TBD
TBD

  • Sell managed service, self-service, and hybrid service to grow our client base;
  • Have a strong understanding of the advertising landscape and utilize knowledge and relations to identify and solicit potential clients;
  • Understand product offerings and recommend appropriate products based on client’s needs and resources;
  • Promote and manage ongoing relations with existing clients;
  • Prepare reports and proposals as part of a sales presentation to illustrate the benefits and uses of DSP’s products;
  • Work closely with campaign managers to execute, optimize and report on campaign results;
  • Be an Ambassador and bring awareness to the Adcession brand;
  • Provide input into product design where products must be tailored to suit client’s needs;
  • Forecast future sales;
  • Prepare and administer sales contracts;
  • Distribute and oversee completeness of credit applications.
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Sr Product Manager - Data and Strategy - Toronto, ON, Canada

Reporting directly to the Founder of Adcession, the Product Manager is responsible for driving product-related strategy and business decisions for 1st Party Data opportunities, throughout the product lifecycle.

This includes responsibility for developing and driving the go-to-market strategy, management of P&L forecasts, and achievement of monthly sales and profitability targets. They will also be a product evangelist within the local subsidiary as well as the Canadian market.
  • Ability to create and read P&L, manage budgets, measure ROI, and drive well-reasoned insights from data:
  • Use informal power to drive results through others
  • Synthesizes intelligent, informed, and actionable business plans
  • Effective and concise communicator; can connect with audiences from working level to executives
  • Able to plan, organize, collaborate on, and measure the effectiveness of projects and programs
  • High sense of ownership over quality of work and business outcomes
  • Ability to sell vision to others
  • Effective and impactful presenter and trainer
  • Quick learner; performs well in a dynamic working environment
  • Comfortable and proficient using Microsoft Office Products (MS Excel, MS PowerPoint and MS Word)
  • Bachelor’s degree (or equivalent) from a recognized college/institute; degree in quantitative field (engineering, business, etc.) preferred; MBA an asset
  • PMP certified
  • Must have experience with LIVE Ramp platform
  • Must have programmatic/display experience
  • Nice to have e-mail marketing experience
Product Management/Development/Operations of Ad Network(s)
Apply Now